Great photographs will do the initial job of grabbing your customer's attention, but when it comes down to making a real purchase decision the devil is in the detail, and the detail is your product description. It's important to have polished catalog copywriting because there's no quicker turn off than a half-baked, badly written explanation of a product and its benefits. Hiring a professional writer to craft some tightly worded and expressive descriptions will pay dividends, but how should you go about finding the right person?
28 Nov, 2011 --
Source:
http://EzineArticles.com/6709486~
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