Promotional merchandise is an item of advertising nature. It is a product that is given out free of charge to the general public as a marketing tool. Some items are sold at a subsidized price. This practice was first done in the 1970s and has since advanced in leaps and bounds. A promotional item is used to advertise a product or service. Because a usable item is better remembered by its owners, marketers find this a good technique to use in order to increase sales of that particular product or introduce another product or service. Marketers also enhance their company's repute and image by using promotional items.
01 Dec, 2011 --
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