Promotional merchandise is also referred to as an item, product or gift. It is at times called a schwag or swag in the marketing world. This are articles of advertisement and are used in communication strategies, marketing programs and advertising campaigns. They are usually give-aways and gifts that are provided for the purposes of promoting a certain company or product, promote an event, brand or corporate image, hence the name promotional.
01 Dec, 2011 --
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http://EzineArticles.com/6706702~
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