When I first started in product photography I was fortunate enough to befriend an Advertising Executive who started mentoring me in the ways of commercial photography from a perspective that really counts - a professional customer. Michael taught me the ins and outs of the business, what I could do to get noticed, and how to professionally capture a photograph in a way that would attract customers. I remember clearly the day that Michael shared the old John Wanamaker adage of, "I know that half of my advertising dollars are wasted.
09 Dec, 2011
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