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When it comes to writing great ads or salescopy, there are many different techniques at one's disposal. In fact, there are many schools of thought on how to write a successful direct-response ad, letter, or brochure. Some say you need to be subtle, some say you need to be harsh, some say round-about, and some say direct. At this rate you could just about write any rubbish and it'll still be a great ad, right? 07 Dec, 2011--
Source: http://EzineArticles.com/6729100
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