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Mobile Marketing is the fastest growing advertising technique and can communicate instantly with customers. Text messages are more likely to be opened and responded to than emails or direct mail, primarily because customers must opt-in for the mobile promotions. It has become effective due to the technological cell phone age that has created an instant gratification public. People have their devoted attention to their cell phones and interact with them uninterruptedly. Businesses can relate relevant and valuable information to customers creating a deep relationship. Mobile marketing has proved to be a success for many businesses, and is an upcoming leading medium in the advertising world. 07 Dec, 2011--
Source: http://EzineArticles.com/6726699
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