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Today's consumers want a cohesive shopping experience. They want to know that the products, colors, sizes and prices they see on television match those that are being sold on the Web, on the shelves of their favorite retail stores and in the print magazine ads that they read while sitting in the doctor's office. They also want to know that when they visit a company's Facebook or Twitter page, or view an online video product demonstration, that they're learning more about the product than they saw on television. 05 Dec, 2011--
Source: http://EzineArticles.com/6666732
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