Personalizing your communication with an optimal segmentation marketing program is as essential in the online marketplace as any business landscape. Understanding the product or service begins the journey to discover the desired target consumer and the use of data mining marketing techniques will help define the markets available, frame the demographic model, and paint a picture of the market segmentation. Investigating the markets determined by data mining efforts will reveal the specific attributes of the product or service the specific segments find the most appealing.
01 Dec, 2011 --
Source:
http://EzineArticles.com/6721762~
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