Putting Your Brand Before Your (Marketing) Plan

Most small business owners I talk to simply don't have a marketing plan. I read a statistic somewhere that said in actual fact 95% of small businesses don't have one. However, what's more worrying is those that do, haven't always thought it through and are spending money on marketing activity that simply isn't working.

01 Dec, 2011

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Source: http://EzineArticles.com/6707801
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